How can METRO use data to drive integrated innovation in the hospitality industry?

As a trusted food specialist offering services in 35 countries, METRO has the opportunity to radically transform independent restaurants, hotels and catering businesses with its extensive reach. So how can METRO use data to make services more convenient, to drive customer-focused innovation and to further digitalize the industry? One example might be predictive delivery — figuring out a system, which can predict what a customer needs (as well as when they’ll need it and how much of a food they’ll need) to make a punctual automatic delivery, freeing the customer from the cumbersome work of maintaining inventories and keeping track of sales and stock. However, they hope you’ll use this example simply as a jumping-off point, developing a whole myriad of other ideas to make the hospitality industry more innovative, effortless and creating a digital-first future.