How can Lufthansa become more relevant to its passengers' daily lives?

The Lufthansa Group is a record-breaking aviation group with a commitment to digital innovation — so much so that they have made 2017 the Year of Digitalization across the Group. With over 100 million passengers aboard their aircrafts each year, one question is key: How can Lufthansa become more relevant to their passengers' daily lives? Should they use the rocketing numbers of customer interactions via apps, social media and online forms to provide customers with better information and offers? Can they create completely new customer journeys? Could they partner with other organizations to leverage their customer interactions? Lufthansa has already had various ideas — but they’re excited to hear more from you.