Handelsblatt Media Group

“How can we improve our subscription based business by predicting churn?”

The Handelsblatt Media Group, a company of Dieter von Holtzbrinck Medien GmbH, is the leading media house for business and financial information in Germany. The Düsseldorf-based media group was founded in 1946 and stands for well-founded, independent quality journalism. With its decision-maker media such as Handelsblatt and WirtschaftsWoche, it reaches more than two million readers. The Handelsblatt Media Group also includes service companies such as Solutions, a marketing specialist for innovative and individual customer solutions, iq media marketing gmbh, the leading marketer for decision-maker media, the corporate content specialist planet c as well as other participations.