What are cookies?
A cookie is a small text file that can be stored on and accessed from your device when you visit one of our Sites, to the extent you agree. This allows our Site to recognize your device from those of other users of the Site. You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.
To administer our Sites and for research purposes, McKinsey has also contracted with third party service providers to track and analyze usage and volume statistical information from our Site users. These third party service providers use persistent cookies to help us to improve the user experience, manage our Site content, and analyze how users navigate and utilize the Site.
First and third-party cookies
“First party cookies” are cookies that belong to McKinsey and that McKinsey places on your device. “Third-party cookies” are cookies that another party places on your device through our Site.
Third parties setting cookies on McKinsey Site are providing a service to us or a function of the Site. Third parties we use include: Adobe, Google, and Pardot. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies.
We use the following types of cookies:
Session Cookies. These cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track internet usage as described above.
The data collected by our site and/or through cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above. In any event, such information may not be kept for longer than one year.
Our cookies are used for the following purposes:
Cookie Type/ Purpose: Strictly necessary/Technical
These cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.
Cookie Type/ Purpose: Analytical/Performance
These cookies are used by us or our business partners to analyze how our Sites are used and how they are performing. For example, these cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with our websites, these cookies may be correlated to you. These cookies include, for example, Google Analytics cookies.
These cookies let us operate our Sites in accordance with the choices you make. These cookies permit us to "remember" you in-between visits. For instance, we will recognize your user name and remember how you customized our Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits.
We do not currently use any type of profiling, targeting, or advertising cookies on any of our Sites.
If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of our Sites.
If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent our Sites from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.
For more information on the development of user-profiles and the use of targeting/advertising cookies, please see http://www.youronlinechoices.eu if you are located in Europe or http://www.aboutads.info/choices if in the United States.
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