Cookie policy

This Cookie Policy was last updated on August 15, 2017.

McKinsey & Company and its subsidiaries and affiliates (collectively, “McKinsey”, “us” or “we”) understands that your privacy is important to you and is committed to being transparent about the technologies it uses. We may process your personal data in our capacity as data controllers. This Cookie Policy explains what cookies are and how and why they may be stored on and accessed from your device when you use or visit any website or app that posts a link to this Policy (collectively, “the Sites”). This Cookie Policy should be read together with our Privacy Policy and our terms of use.

By continuing browsing or using our Sites, you agree that we can store and access cookies as described in this Cookie Policy.

What are cookies?

A cookie is a small text file that can be stored on and accessed from your device when you visit one of our Sites, to the extent you agree. This allows our Site to recognize your device from those of other users of the Site. You can find more information at and

How do our Sites use cookies?

McKinsey uses cookies to identify you and your interests and to track your use of our Sites. We also use cookies to control access to certain content on our Sites, protect the Sites, and to process any requests that you make of us.

To administer our Sites and for research purposes, McKinsey has also contracted with third party service providers to track and analyze usage and volume statistical information from our Site users. These third party service providers use persistent cookies to help us to improve the user experience, manage our Site content, and analyze how users navigate and utilize the Site.

First and third-party cookies

“First party cookies” are cookies that belong to McKinsey and that McKinsey places on your device. “Third-party cookies” are cookies that another party places on your device through our Site.

Third parties setting cookies on McKinsey Site are providing a service to us or a function of the Site. Third parties we use include: Adobe, Google, and Pardot. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies.

We use the following types of cookies:

Persistent Cookies. We use persistent cookies to improve your experience of using the Site. This includes recording your acceptance of our cookie policy to remove the cookie message which first appears when you use the site.

Session Cookies. These cookies are temporary and deleted from your machine when your web browser closes. We use session cookies to help us track internet usage as described above.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

The data collected by our site and/or through cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above. In any event, such information may not be kept for longer than one year.

Our cookies are used for the following purposes:

Cookie Type/ Purpose: Strictly necessary/Technical
These cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.

Cookie Type/ Purpose: Analytical/Performance
These cookies are used by us or our business partners to analyze how our Sites are used and how they are performing. For example, these cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with our websites, these cookies may be correlated to you. These cookies include, for example, Google Analytics cookies.

These cookies let us operate our Sites in accordance with the choices you make. These cookies permit us to "remember" you in-between visits. For instance, we will recognize your user name and remember how you customized our Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits.

We do not currently use any type of profiling, targeting, or advertising cookies on any of our Sites.

How do I refuse or withdraw my consent to the use of cookies?

If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of our Sites.

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent our Sites from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.

For more information on the development of user-profiles and the use of targeting/advertising cookies, please see if you are located in Europe or if in the United States.

Contact us

If you have any other questions about our Cookie Policy, please contact us at:

McKinsey & Company
Legal Department
55 East 52nd Street
New York, NY 10022