How can Airbus digitally enhance their travellers’ journeys?
Airbus is a worldwide leader in aeronautics, space and related services. Given the digital transformation of today’s world, Airbus wants to disrupt the "continue to do what we did yesterday" mentality by asking innovators to examine the travelers’ complete journeys, finding ways to digitally enhance their trips. Examples could include distracting those with a fear of flying using apps and games, setting up free WiFi at the gate without a lengthy authentication process or recommendations for how much or little to sleep during the flight to avoid jetlag, but these suggestions should be used as inspiration, not guidelines. As long as your idea is digital and adds value to the journey, the sky’s the limit.